Helping One of the World's Largest Banking and Financial Services Organization with a comprehensive and strategic approach to app development.
Crafting a comprehensive, game-changing strategy by developing mobile apps, enhancing customer relationships through digital messaging, improving technology and security, and innovating to compete in a mobile, data-driven world.
Client Challenge
After undergoing a digital transformation, the company needed to rapidly develop a system for real-time identity verification and anti-impersonation checks as part of a digital journey.
Solution
Leveraging API integration, Vertex Agility teams successfully implemented a global identity validation and authentication service, with the capability to verify identities and perform real-time identity and anti-impersonation checks.
Benefits
- Enhanced Customer Engagement: Developing new mobile apps and online experiences, leveraging digital messaging for improved relationships, and enhancing technology and security platforms to innovate in a mobile, data-driven world.
- Agile Transformation: Cross-functional, autonomous teams drive digital transformation, rapid innovation, and continuous improvement of processes, tooling, and engineering practices.
- Scalable and Secure: Operating in a pure serverless AWS environment provides scalability, cost efficiency, enhanced security, and faster deployment of new features.
Project Overview
The mobile application of the financial services institution is part of the Third-Party Services team, which collaborates with leading external vendors globally to provide cutting-edge products to the bank and its over 40 million customers.
The app features a global identity validation and authentication service that allows any market to verify identities through API integration, leveraging third-party vendors to deliver real-time identity and anti-impersonation checks. This service, already adopted in seven markets across Europe, Asia, and North America, enables customers to capture and authenticate their government-issued IDs and perform facial recognition to confirm their identity.
Fresh Ideas, Cutting-Edge Solutions, and Rapid Implementation
The Vertex Agility team initiated the project by developing a comprehensive strategy, leveraging a suite of advanced solutions to transform the bank’s digital capabilities.
Implementation Stages
- Developing and Enhancing Mobile Apps: Creating new mobile applications and online experiences to improve customer engagement.
- Integrating Digital Messaging: Utilizing digital messaging to enhance customer relationships and ensure real-time communication.
- Improving Technology and Security: Building and refining technology and security platforms to maintain robust and secure services.
In just a few months, the Vertex Agility team successfully delivered a state-of-the-art digital platform with minimal disruption to the bank’s operations.
Results
- Enabled a Seamless Digital Transformation: Delivered a comprehensive, modern digital platform equipped with advanced identity verification and anti-impersonation capabilities, ensuring a smooth and disruption-free transition.
- Set Up Efficient Development Environments: Established development, integration, pre-production, and production environments with a streamlined, serverless AWS solution, eliminating manual intervention.
- Transformed Service Delivery: Enhanced the bank’s digital services, driving innovation, reducing product delivery cycles, and continuously improving processes, tooling, and engineering practices.
This strategic approach allowed the bank to offer cutting-edge services to over 40 million global customers, maintaining a competitive edge in a mobile, data-driven world.
Planning Fresh Future Paths to Success
As the banking giant embarks on its digital transformation, Vertex Agility has been chosen to develop a comprehensive roadmap. This includes:
- Mobile App Development: Creating innovative apps for enhanced customer engagement.
- Digital Messaging Strategy: Using advanced messaging to improve customer relationships.
- Enhanced Security Platforms: Building robust technology and security systems.
- Digital Channel Integration: Innovating to compete in a mobile, data-driven world.
In 2023, Vertex Agility has become the preferred strategic partner, driving rapid innovation and continuous improvement. The transition to a pure serverless AWS environment ensures scalability and fast deployment of new features. The bank has already seen significant improvements and doubled new customer engagements, highlighting Vertex Agility’s crucial role in its digital future.
